Director Biography – Johan Samuelsson (THE SHIFT)

Johan Samuelsson is a swedish motion designer currently working in the commercial film industry in Stockholm, Sweden. Over the years he has worked with many different styles and clients such as Netflix, Microsoft, and American Express.

The Shift is his first narrative project, and has been a personal project on the side of his daytime job since he graduated school in 2017. The project was successfully funded with a budget goal of $5500 on Kickstarter in early 2020 which made It possible to complete the project in 2021.

Director Statement

The Shift is about creativity, and the things that separate humans from robots.

The idea for “The Shift” grew from the development of new Artificial Intelligence (AI) focused technology that simplify, and replace humans tasks and jobs.

As a motion designer I experience this constantly in updated softwares, and countless of plug-ins that simplify daily tasks. For example some crafts that took several hours to complete by hand a couple of years ago, can now be done in a few minutes or have been entirely replaced AI technology.

Eventually, together with the development of technology the techniques and mechanics of animation will be simplified to the extent that anyone will be able to produce a pretty moving image. However, I believe that the ability to create concepts and develop ideas cannot be replaced by technology.

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